The BrandsThatPunch™ Approach
The Communication Guidelines
Defines how your brand speaks, writes, and connects, ensuring every message sounds consistent, authentic, and unmistakably you.
What /
Communication Guidelines translate your brand’s personality into tone, language, and storytelling principles. They help you communicate with clarity, emotion, and consistency across every touchpoint.
01
Defining Tone and Voice
We establish how your brand speaks — confident, caring, witty, or wise — aligned with your archetype and essence.
02
Creating Messaging Principles
We outline do’s and don’ts for brand language, from writing style to vocabulary, ensuring every word feels on-brand.
03
Aligning Teams and Partners
These guidelines give everyone — from marketing to customer service — the same playbook for consistent communication.
Why /
A clear voice is one of your brand’s most valuable assets. It makes you recognizable, trusted, and emotionally resonant — wherever your message is heard.
01
Builds Emotional Consistency
When your tone stays true, your audience feels familiarity and trust, no matter the platform.
02
Unifies Internal and External Teams
Everyone speaks the same language — aligning communication across channels and departments.
03
Strengthens Brand Recognition
A distinct voice sets you apart, making your messages instantly recognizable without needing a logo in sight.
How /
Start by defining your brand’s personality and archetype. List tone traits and create examples of sound like this / not like this. Apply the same tone across all written and verbal communication channels.