Articles

Online guidelines provide a centralized resource to ensure consistency in how your brand is presented across all digital platforms and touch points.

Offline guidelines ensure your brand is consistently represented in all physical materials, from print assets to in-person experiences.

Brand standards provide clear guidelines, ensuring consistent brand representation, protecting identity, and creating a unified customer experience.

The Competing Values Framework (CVF) helps assess and align your culture to ensure employees embody your brand’s values.

A successful rebrand starts from within. Using the IMPACT method ensures your team is engaged and aligned with the new brand, turning them into powerful advocates.

Mastering the art of brand photography and illustration is essential for building a strong, lasting brand presence.

Choose a color palette that evokes the right emotions and associations, enhancing your brand’s visual impact and consistency.

Typography is more than just picking a font; it's about how text is designed and presented across all brand touchpoints.

A well-planned rollout is crucial to ensure consistency, build excitement, and align all stakeholders with the new brand message.

A communication strategy is the blueprint for how your brand connects with its audience.

Among the twelve primary archetypes, the Ego category stands out for its focus on individualism, ambition, and personal achievement.

This group focuses on structure, reliability, and trustworthiness. The Ruler. The Creator. The Caregiver.

The Social category stands out for its focus on relationships, community, and belonging.

The Freedom Archetype stands out for its focus on exploration, self-discovery, and innovation.

A well-crafted mood board can capture the essence of a brand, setting the tone for its visual and emotional identity.

Develop cohesive design elements that consistently reinforce your brand identity across all touchpoints.

Creating a logo is a meticulous process that involves understanding a brand’s ethos, exploring creative designs, and refining ideas until they perfectly represent the brand.

The fundamental design principles that guide the creation of impactful and enduring logos.

Choosing the right type of logo is crucial for establishing a strong brand identity. Each type of logo has its unique strengths and can be tailored to reflect the brand's values and target audience effectively.

Explore why businesses must prioritize a dedicated website over a social media-only strategy.

Create a distinctive logo and brand mark that ensures instant recognition and reflects your brand’s identity.

Discover key strategies for small businesses to improve lead generation and conversion.

If you've noticed a lack of engagement on your social feeds, you might be facing some common issues that are surprisingly easy to fix.

Transform strategic insights into creative ideas that drive brand innovation and set you apart from competitors.

The transformation from brand insight to brand idea is a process of exploration, understanding, and strategic innovation.

Assess your brand's strengths, weaknesses, opportunities, and threats to refine your strategy and enhance market positioning.

Understand your audience's needs and behaviors to tailor your brand message effectively.

Map out your customer’s journey to enhance brand touchpoints and improve the overall experience.

Analyze your competitors to uncover opportunities for differentiation and strategic positioning.

Deciding between developing a brand strategy internally or hiring an agency depends on resources, expertise, and needs.

A StoryBrand one-liner combines problem, solution, and reward into a narrative that goes beyond a slogan.

Strategically organize your brand portfolio to maximize clarity, synergy, and business alignment.

Top 10 rebrands in 2023 range from historic institutions to tech giants, updating visuals and redefining brand stories.

Step into the captivating world where every brand name hides an inspiring story, waiting to be discovered.

Develop a memorable name that captures your brand’s essence and enhances recognition.

The Naming Grid or Matrix is an innovative, simple tool to tackle naming challenges.

Identify and anticipate market trends to keep your brand relevant and ahead of the curve.

Conduct a SWOT analysis to evaluate your brand's strategic position, identifying areas for growth and improvement.

The C-Suite plays a crucial role in developing and maintaining successful brands in today's competitive market.

Define your brand’s core purpose to guide strategic decisions and inspire your team.

Refresh or create a brand that aligns with your market position and resonates with your target audience.

The crucial role of leadership in internal and external branding you cannot afford to ignore.

Craft a concise, emotionally charged statement that encapsulates your operation, grabs attention, and drives results.

Creating a clear, compelling brand vision and mission is crucial for success, as outlined in StoryBrand by Donald Miller.

Brands that tap into consumers' core desires create enduring connections, beyond just slogans and visuals.

Brand values are the guiding principles that define a brand's identity, purpose, and global impact.

Develop a consistent brand identity that reflects your brand’s character and values across all touch points​

Shape your brand’s personality to connect with your audience on an emotional level.

Unlock the Power of Clear Communication

Build a solid foundation for your brand by defining its values, attributes, and promises​

How Empathy Maps help drive successful brands. Customer Empathy Mapping guide

Rebranding with Customer Research, Airbnb case study.

Establish a unique position in the market that differentiates your brand from competitors.

Five levels of the Aaker Brand Pyramid Model. Employ the Brand Pyramid Framework

Engage in a customer brand audit to align your intended brand identity with customer perceptions effectively.

Gather insights from key stakeholders to align your brand strategy with internal and external expectations.

Aligning brand and culture. A key to business success.

First impressions matter, but consistency is key for your brand's success in the long run.

Edelman's study reveals that 81% of consumers prioritize brand trust as the ultimate factor in purchasing decisions.

Branding enables small businesses to stand out, build trust, attract and retain customers, and boost business value.

Consistent branding across all touch points strengthens recognition, builds trust, credibility, and reinforces messaging.

Aligning your brand with a specific archetype taps into deep-rooted associations and emotions, crafting a memorable brand experience.

How to Deliver High-Quality Products and Establish Brand Credibility. 5 Expert Tips

Seven principles that must be considered when designing a logo, according to brand designer Paul Rand

Explore the fundamental principles of impactful design, guiding you to create work that looks good and functions beautifully.

8 reasons why design is critical to your business’s success.

Great brands forge meaningful connections, evoking emotional reactions when people encounter their logos or touch points, reinforcing importance.

These principles, inherent in our work and personal beliefs, define and propel us in everything we do.