The BrandsThatPunch™ Approach
The Digital Brand Standards
Translates brand standards into the digital space, ensuring consistency across websites, social media, and all online experiences.
What /
Digital Standards define how your brand shows up online. They translate your visual identity, tone, and behaviour into rules for digital environments — creating clarity, cohesion, and confidence across every platform.
01
Unified Online Presence
We ensure your logo, color, and type behave consistently across devices, from desktop to mobile to social.
02
Design-to-Code Alignment
We document how design translates to digital — ensuring developers and designers speak the same visual language.
03
Content and Interaction Rules
From motion to microcopy, we outline how your brand communicates and moves in digital spaces.
Why /
Digital is where most people meet your brand first, and often, where they decide if it feels credible. Digital Standards protect your reputation by making every online touchpoint feel unmistakably you.
01
Builds Recognition Everywhere
Consistent visuals and tone strengthen your brand identity across platforms.
02
Improves User Experience
A cohesive interface makes navigation intuitive and content easier to trust.
03
Simplifies Collaboration
Clear documentation keeps designers, developers, and marketers aligned — reducing errors and rework.
How /
Audit all your digital touch points — website, email, ads, and social media. Define visual parameters (colours, type, spacing), behavioural rules (motion, interaction), and verbal tone (voice, copy style). Document everything in an accessible digital brand guide.