The BrandsThatPunch™ Approach
The Minimum Viable Brand (MVB)
Defines the essential, non-negotiable elements your brand needs from day one, a practical foundation built for speed, clarity, and consistency.
What /
A Minimum Viable Brand (MVB) distills your identity into the core assets you need to launch fast and stay consistent. It gives you the right balance between readiness and refinement.
01
Establishing the Essentials
We identify and create the must-have assets — logo, colors, fonts, tone, and core visuals that form your immediate brand toolkit.
02
Building for Scalability
Your MVB is designed to evolve — starting small but structured to grow seamlessly as your brand expands.
03
Ensuring Clarity and Consistency
Every element is defined, documented, and aligned with your strategy so your brand remains cohesive from day one.
Why /
Great brands don’t need to wait for perfection, they need direction. An MVB helps you launch confidently, make smart decisions, and evolve without losing focus.
01
Speeds Up Launch
You move to market faster with a focused identity system that’s ready to use across platforms.
02
Protects Consistency
Your brand looks and feels unified across every touchpoint, even in its earliest stages.
03
Supports Growth
As your brand evolves, your MVB becomes the flexible foundation you can scale without starting over.
How /
Start by defining your core visual and verbal assets: Logo, colour palette, typography, tone of voice, and key design elements. Document them in a simple brand guide and use it as your north star for every rollout.