Perspective on Islamic Creative Economy
Dubai aspires to become a global hub for the Islamic Culture and Art Economy (ICAE), positioning itself as a leader in a sector with vast potential.
However, challenges in consolidating this position and limited public awareness around ICAE created obstacles in establishing a thriving ecosystem that could attract creative entrepreneurs and innovators.
To address these issues, Dubai needed a compelling approach that would elevate understanding of ICAE’s value and chart a path forward.
Challenge
Despite Dubai’s commitment to establishing itself as a leading centre for ICAE, the general public’s limited awareness and understanding of this sector hindered progress.
Consolidating Dubai’s position required a clear roadmap that would not only highlight ICAE’s potential contributions but also foster an environment that supports creative and cultural entrepreneurship.
This meant finding a way to communicate the importance of ICAE effectively while outlining actionable steps to build a sustainable creative economy.
Solution
To overcome these challenges, Punch was commissioned to design Global Perspectives on the Islamic Creative Economy, a comprehensive book that would serve as both a guide and a vision document for Dubai’s ICAE aspirations.
The book was structured around four key pillars essential for building a thriving Islamic Creative Economy:
- Fostering Creativity and Innovation: Encouraging originality and supporting creative talent.
- Creating a Conducive Business Environment: Establishing supportive policies and infrastructure for ICAE growth.
- Promoting Cultural Entrepreneurship: Empowering individuals to drive cultural and economic progress.
- Investing in Infrastructure and Education: Building resources and knowledge to sustain long-term growth.
Each pillar was presented with expert insights, survey results, and compelling observations to provide a comprehensive view of ICAE’s current state and potential.
In this book, the hexagon serves as a foundational design element, echoing the harmony and interconnectedness inherent in Islamic art.
Known for its six-fold symmetry and ability to tessellate, the hexagon symbolizes unity and the infinite, embodying the seamless and interwoven nature of creation.
This geometric form reflects the Islamic principle of tawhid, or the unity of God, as each hexagon interlocks with others, creating a vast, continuous pattern that speaks to the boundless beauty of the universe.
Through this design, the hexagon becomes more than a shape—it transforms into a visual metaphor for order, balance, and divine artistry.
Visually, the book featured a user-friendly layout with striking images, graphics, and infographics that illustrated key ideas, making it accessible and engaging for both experts and the public.
This design approach enabled a clear communication of ICAE’s significance, creating a roadmap for Dubai’s ambitions in the sector.
Success
The book was was warmly received by experts and the public alike.
The book significantly raised awareness of ICAE’s potential, helping the public and stakeholders alike to understand its value to Dubai’s cultural and economic future.
By offering both a vision and concrete suggestions, the book established Dubai as a global hub for ICAE, positioning it as a leader in this emerging sector.
The success of this initiative underscored Dubai’s commitment to ICAE, providing a foundation for future growth and solidifying its reputation as a city that champions creativity, culture, and economic progress.