The price depends on how much strategy, delivery and ongoing support you need. Every engagement starts with a free 15-minute discovery call.

Two ways to pay for branding

A brand build is a one-time project. It creates or fixes the foundation: strategy, identity and Brand Standards.

A monthly plan keeps your design and marketing running once the brand is in place.

Brand Build

What a brand build costs: Prices are starting points. The final scope is set in your Vision Clarity Session. Starter, Standard and Special deliver the Minimum Viable Brand in stages. Scale goes beyond it.

Starter:

For early-stage businesses entering the market. You get brand clarity: your North Star (mission, vision and values) and your first claim. Plus brand filters, logo, colour and typography, and starter Brand Standards. Pricing starts at $11,999

Standard:

For small businesses and startups that need their vision aligned with the market. You get everything in Starter, plus brand insights: customer empathy maps, a competitor white space map, brand differentiation and your Onlyness. Brand filters updated, logo, colour and typography refined to match, and Brand Standards. Pricing starts at $21,999

Special:

For businesses building a story and customer loyalty. You get everything in Standard, plus your story, promise, proof and essence, and the full Strategy on a Page. Adds System & Structure, Voice & Language and a brand key visual, all documented in an expanded form of the Brand Standards. Pricing starts at $35,999

Scale:

For market leaders turning brand equity into growth. You get everything in Special, plus the full identity system, customized to the kind of business, the sales staircase, Communication Guidelines and digital Brand Standards.

Brand Management

What a monthly plan costs: Monthly support covers brand-consistent branded social media content posts, regular brand consistency audits and training sessions for your team.

Basic:

$2,999 per month billed annually, or $3,600 billed monthly. Includes 40 hours of design support per month.

Essentials:

$5,333 per month billed annually, or $6,400 billed monthly. Includes 80 hours of design support per month.

Grow:

$6,999 per month billed annually, or $8,400 billed monthly. Includes 120 hours of design support per month.

Thrive:

A fully bespoke plan with deliverables built around your business. Software subscription costs are included. Advertising spend is not. Unused hours roll over for up to three months. Pricing is customized to your needs.

What drives the price

How much strategy you need.

• A business that already knows its customer and its difference needs less than one still working that out.

How much you need delivered.

• A logo and Brand Standards cost less than a full identity system with story, voice and key visual.

How much support you need after launch.

• More design hours per month means a higher plan.

How big the business is.

More markets and more people to align take more work.

Which one do you need?

If you're starting a business, or your brand is unclear or inconsistent, start with a brand build. If your brand exists but you don't have the time or team to keep it consistent, a monthly plan covers that.

Not sure? A free 15-minute discovery call is where we work out which one fits.

How long until you see brand results?

Branding is a strategic process. Some clients see engagement sooner, but we recommend allowing 12-18 months for brand consistency and growth to take effect. A brand build takes 4 to 5 weeks and up, depending on scope.

Questions people ask

Is branding worth it for a small business?

‍Branding is what makes your marketing spend count. Without a clear position and a consistent brand, ads and content have nothing to build on.

Can I start small?

Yes. Start with a free 15-minute discovery call. We’ll scope a plan to your stage, with monthly brand management plans from $2,999.

Can I customize a plan?

‍Yes. We adjust the scope, deliverables and focus areas to fit your business.

How many revisions are included?

Revisions are part of the work, and the time is tracked like any other.

Are advertising costs included?

‍No. Monthly plans cover software subscriptions, but advertising spend is charged separately.

Who will I work with?

‍A dedicated account manager and a team of branding experts.

How do I choose a branding agency?‍

Ask about strategy, relevant work, process, price, who you’ll work with, timelines and what happens after launch. See how to choose a branding agency for the seven questions to ask.