The price depends on how much strategy, delivery and ongoing support you need. Every engagement starts with a free Vision Clarity Session.

Two ways to pay for branding

A brand build is a one-time project. It creates or fixes the foundation: strategy, identity and guidelines.

A monthly plan keeps your design and marketing running once the brand is in place.

Brand Build

What a brand build costs: Prices are starting points. The final scope is set in your Vision Clarity Session.

Starter:

For early-stage businesses entering the market. You get brand mission and vision, purpose and positioning, logo, colour and typography, and starter brand guidelines. Pricing starts at $11,999

Standard:

‍For small businesses and startups that need their vision aligned with the market. You get everything in Starter, plus an ideal customer profile, customer empathy maps, a competitor white space map and standard brand guidelines. Pricing starts at $21,999

Special:

‍For businesses building a story and customer loyalty. You get everything in Standard, plus brand story, differentiation, archetype and tone of voice, and a brand key visual. Pricing starts at $35,999

Scale:

‍For market leaders turning brand equity into growth. You get everything in Special, plus the sales staircase, brand essence and identity system, strategic brand filters, and communications and digital guidelines. Pricing is customized to your needs.

Brand Management

What a monthly plan costs: Monthly support covers brand-consistent branded social media content posts, regular brand consistency audits and training sessions for your team.

Starter:

$2,999 per month billed annually, or $3,600 billed monthly. Includes 40 hours of design support per month.

Essentials:

$5,333 per month billed annually, or $6,400 billed monthly. Includes 80 hours of design support per month.

Grow:

$6,999 per month billed annually, or $8,400 billed monthly. Includes 120 hours of design support per month.

Thrive:

A fully bespoke plan with deliverables built around your business. Software subscription costs are included. Advertising spend is not. Unused hours roll over for up to three months. Pricing is customized to your needs.

What drives the price

How much strategy you need.

• A business that already knows its customer and its difference needs less than one still working that out.

How much you need delivered.

• A logo and guidelines cost less than a full identity system with story, tone of voice and key visuals.

How much support you need after launch.

• More design hours per month means a higher plan.

How big the business is.

More markets and more people to align take more work.

Which one do you need?

If you're starting a business, or your brand is unclear or inconsistent, start with a brand build. If your brand exists but you don't have the time or team to keep it consistent, a monthly plan covers that.

Not sure? The Vision Clarity Session is where we work out which one fits. It's free.

How long until you see brand results?

Branding is a strategic process. Some clients see engagement sooner, but we recommend allowing 12-18 months for brand consistency and growth to take effect.

Questions people ask

Is branding worth it for a small business?

‍Branding is what makes your marketing spend count. Without a clear position and a consistent brand, ads and content have nothing to build on.

Can I start small?

Yes. Start with a free Vision Clarity Session. We’ll scope a plan to your stage, with monthly brand management plans from $2,999.

Can I customize a plan?

‍Yes. We adjust the scope, deliverables and focus areas to fit your business.

How many revisions are included?

Revisions are part of the work, and the time is tracked like any other.

Are advertising costs included?

‍No. Monthly plans cover software subscriptions, but advertising spend is charged separately.

Who will I work with?

‍A dedicated account manager and a team of branding experts.

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