Marketing
Bioderma
2015
Point of Sale Discipline
Set a new standard for POS discipline, transforming retail spaces into extensions of the brand’s commitment to science and quality.
Marketing
Bioderma
2015
SERVICES
Brand Standards
Trade Marketing
Visual Language
As a leader in dermatology, BIODERMA has built a reputation for scientific rigor and a medical approach to skincare.
However, ensuring this image is consistently upheld in retail spaces—where control is largely in the hands of retailers—presents a unique challenge.
Punch was entrusted with creating a set of Point of Sale (POS) standards that would preserve BIODERMA’s scientific image across every touchpoint, reinforcing the brand’s authority and trustworthiness in a competitive retail environment.
Full Case Study
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