Marketing
Lifescan
Middle East
2020
The Innovative Touch
Making diabetic care simpler and more intuitive, reinforcing the brand’s leadership in healthcare.
Marketing
Lifescan
Middle East
2020
SERVICES
Trade Marketing
Visual Communication
Brand Activation
Social Media Marketing
OneTouch, a global leader in portable blood glucose monitoring, has been at the forefront of diabetic care for over 35 years, making life easier for thousands of people worldwide.
The launch of OneTouch Verio Reflect™, their latest glucometer, introduced features that go beyond basic blood sugar alerts, helping users manage highs and lows and know when to take action.
In a crowded market with many generic meters, OneTouch Verio Reflect™ needed a distinct presence at the point of sale to demonstrate its unique capabilities.
Full Case Study
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