Innovative Governance

Our creative journey yielded designs not just for the book but also for all branded items at the event.

Graphic Design

City Makers

Middle East

2016

SERVICES

Books & Reports

Brand Identity

Infographic Design

Print Design

City Makers 2016 was a groundbreaking initiative that brought together Dubai’s top government services to drive positive, impactful changes across the city.

Organized by Pink Tank, a research and event company, City Makers required a visual identity that could communicate its mission of innovation and teamwork.

Punch was selected to create infographics and design books for each of the four government services, a project that would set the standard for event design in the UAE.

Challenge

Pink Tank’s vision for City Makers 2016 was ambitious: each government service involved in the event needed a distinct visual identity that would capture its purpose and role within the initiative.

The challenge was to develop infographics that could present complex information clearly and compellingly while resonating with attendees and reinforcing the event’s brand.

These designs would need to go beyond traditional formats to capture the attention of attendees and visually communicate City Makers’ mission of collaboration and innovation.

Solution

Punch approached the project with creativity and a keen understanding of the event’s importance to Dubai’s future.

We immersed ourselves in the data provided by the government, translating intricate information into clear, engaging visuals that reflected each service’s identity.

Our design concept took inspiration from City Makers’ mission, using innovative graphic elements and a cohesive aesthetic to unify the event’s look and feel.

The design books, crafted for each service, featured unique, aesthetically pleasing layouts that conveyed critical information in a way that was accessible and memorable.

The infographics were designed to enhance understanding, integrating data into visual elements that not only informed but also celebrated the collaborative spirit of City Makers 2016.

The entire visual system, from color schemes to iconography, was meticulously tailored to represent Dubai’s progressive approach to governance.

Success

The infographics and design books we created for City Makers 2016 set a new benchmark for event design in the UAE.

Our designs adorned not only the pages of the design books but also banners, displays, and other branded elements across the event, creating a cohesive and impactful experience for attendees.

“The City Makers Competition is proof of the power of teamwork. Every team is as strong as four government entities, and a model for innovation”

— H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Crown Prince of Dubai and Chairman of The Executive Council of Dubai

The visually engaging materials helped communicate City Makers’ message of collaboration and innovation, contributing to the event’s success in inspiring positive change for Dubai.

Summary

The success of City Makers 2016 established Punch as a leader in high-impact, high-profile event design.

Our work became known as a gold standard in the UAE, reinforcing the value of strong, thoughtful design in making complex ideas accessible.

Through our collaboration with Pink Tank, we demonstrated the power of visual storytelling to inspire, engage, and drive meaningful change.

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