Branding

Equisy

Middle East

2023

Innovation Takes Flight

Fast-track startups success through innovative partnerships and the spirit of collaboration.

Branding

Equisy

Middle East

2023

SERVICES

Brand Identity

Brand Standards

Visual Language

Web & Interactive

Equisy is an innovative online platform using AI to bridge startups with investors and industry experts, simplifying the path to growth in today’s data-saturated, competitive business landscape.

Designed to empower startups by providing essential connections, Equisy turns the daunting task of finding the right investors into an accessible, streamlined process.

With a clear brand vision and a comprehensive design framework, Equisy exemplifies how technology can drive growth and opportunity within the startup ecosystem.

Challenge

In any startup ecosystem, information is both an asset and a challenge.

The overwhelming volume of data can make it difficult for startups to identify critical opportunities, while investors often struggle to pinpoint ventures aligned with their interests.

Additionally, competition grows steadily, with every startup vying to stand out and attract attention in a crowded space.

Equisy sought to simplify this process, leveraging technology to bridge the gap between startups and investors.

Solution

Their unique logo, resembling a majestic falcon, an homage to its middle eastern roots, symbolizes their motto, "Connecting vision for growth," and represents the falcon's attributes - vision, speed, accuracy, and agility.

With Equisy, a pioneering online app, businesses can now connect with investors and industry experts, leveraging the power of AI to overcome challenges, gain funding and expertise, and drive growth.

The brand's identity design primarily uses a violet as the brand colour representing innovation and a complimentary coral colour defining success.

To bring Equisy’s vision to life, we created a brand identity that reflects the values of speed, agility, accuracy, and vision—all essential qualities embodied by the falcon.

The design’s sleek lines and dynamic form represent the platform’s commitment to empowering businesses and driving innovation.

The brand identity goes beyond the logo. A carefully crafted color scheme of violet, symbolizing innovation, and coral, defining success, enhances Equisy’s visual language across all touchpoints.

We also established an extensive set of brand guidelines for UI/UX and print applications to ensure consistency, flexibility, and alignment with Equisy’s budget.

Success

Equisy’s online application redefines networking in the startup world, using AI to help businesses find investors and industry experts who align with their vision.

By simplifying this process, Equisy enables startups to break through the noise, gain funding, and connect with seasoned mentors who can guide them toward success.

Our work with the client also includes incorporating the “spirit of the falcon” into the app’s UI and UX, creating an experience that is as agile and precise as the symbol itself.

Summary

As Equisy moves into the development phase, our comprehensive UI and UX guidelines will bring the brand’s vision to life within the application.

This innovative platform is an example of how technology can be leveraged to facilitate growth and opportunity in the startup ecosystem.

With a clear brand vision and design framework in place, exciting times lie ahead for Equisy as it prepares to launch.

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