Leo CyberSec

To make cybersecurity accessible to all by providing innovative, resilient defenses that protect digital environments from evolving threats.

Branding

Leo CyberSec

International

2024

SERVICES

Brand Strategy

Brand Identity

Visual Language

Web & Interactive

Leo emerged as a bold new player in the cybersecurity landscape, a startup with a clear mission: to empower small and medium-sized businesses with world-class digital protection.

Founded to address the widening gap in accessible cybersecurity solutions, Leo recognized that smaller organizations are often overlooked in favour of large enterprises.

With a rapidly evolving threat landscape, SMBs face significant challenges in securing their digital environments, often due to limited budgets and resources.

Leo set out to change this with a revolutionary vision— simple plan based cybersecurity made accessible for all.

Challenge

As a startup in a highly competitive industry, Leo needed to differentiate itself from well-established players while staying true to its mission of serving SMBs.

The brand faced the dual challenge of standing out in a crowded marketplace and building trust among businesses unfamiliar with cybersecurity solutions.

Leo’s identity also had to balance its focus on accessibility and affordability with a strong sense of expertise, leadership, and resilience.

They required a strategy that not only communicated their unique value proposition but also positioned them as a champion.

Solution

Punch developed a comprehensive strategy and brand positioning to establish Leo as the approachable leader in cybersecurity.

The new positioning, “Cybersecurity for the Rest of Us,” became the cornerstone of the brand, reflecting Leo’s commitment to making digital protection accessible to smaller businesses without compromising on innovation or quality.

The visual identity was crafted to emphasize this unique positioning. At the center of the brand is a logo inspired by the hexagon, a universal symbol of coherence and connectivity.

Six interlocking hexagons form a concentric circle, symbolizing the interconnected web of networks that Leo safeguards. At the heart of the design is the image of a lion, representing strength, leadership, and trust.

This reference to the Latin word LEO ties the brand to its values of resilience and protection while also serving as a metaphor for courage in the face of digital threats.

The brand’s modern, approachable typography and bold color palette further reinforce its accessibility while projecting authority and expertise.

Punch also provided Leo with a unified strategy for brand communications, including messaging frameworks that highlight the company’s focus on democratizing cybersecurity and innovative tools designed for SMBs.

A comprehensive design style guide and brand standards, with templates, empowered the company’s team to maintain consistency in product development and professionalism in their communications.

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Success

The rebrand successfully positions Leo as a trusted leader for small and medium-sized businesses, setting them apart in the crowded cybersecurity landscape.

By championing the idea of “Cybersecurity for the Rest of Us,” Leo resonated with their target audience, building trust and confidence among SMBs.

The hexagon-lion logo quickly became a recognizable symbol of strength, connectivity, and reliability, with merchandise flying off the shelves, helping establish Leo as a key player in the industry.

The new strategy and brand identity equipped Leo with a clear voice and consistent presence, enabling them to engage effectively with clients, investors, and partners.

With a cohesive message and a bold, modern identity, Leo is now poised to scale its mission of empowering businesses worldwide with accessible and innovative cybersecurity solutions.

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Summary

Leo’s refreshed identity and strategy place it at the forefront of accessible cybersecurity. By embracing the values of strength, trust, and connectivity, Leo is leading the charge to protect businesses that have long been underserved, paving the way for a safer, more inclusive digital future.