Almghweer Youth Program
Almghweer is a unique program for Arab youth, providing personalized tools to inspire positive life changes.
Unlike typical programs, it focuses on understanding and empowering individuals.
With a bright, dynamic brand identity, Almghweer stands out, engaging and uplifting young people across the region, increasing awareness and engagement.
Challenge
Many non-profit youth programs rely on an authoritative tone that can alienate young people, dampening the program’s effectiveness.
Almghweer wanted to break away from this outdated model by creating an environment that speaks directly to the youth in an authentic and respectful way.
Through in-depth research, the program identified the specific needs and aspirations of its audience, paving the way for an innovative and relevant approach to youth empowerment.
Rather than dictating to young people, Almghweer sought to equip them with resources that align with their goals, fostering genuine engagement and avoiding stereotypes often found in traditional youth initiatives.
Solution
Almghweer’s identity is deeply rooted in its cultural context, blending a forward-thinking vision with the traditions of the UAE.
To capture this essence, Punch developed a dynamic logo using modernized Kufi calligraphy, with the Arabic letter Meem (م) as the central motif.
This iconic shape is versatile, allowing it to appear in varied forms that maintain brand recognition while adding a dynamic, energetic touch.
The logo’s angular, geometric forms convey strength and stability, symbolizing Almghweer’s commitment to providing youth with a solid foundation for growth.
Meanwhile, the vibrant color palette exudes positivity and youthful energy, ensuring that the brand radiates an approachable, empowering vibe that resonates with young people.
Success
The new Almghweer brand identity not only engages but inspires.
The bright colors and dynamic design elements align perfectly with the program’s mission to empower and uplift.
The brand’s refresh increased awareness and engagement, making it a memorable and recognizable presence for young people across the region.
Summary
Almghweer’s brand development was honored at the Transform Awards MENA 2019, winning SILVER for Visual Identity and receiving a HIGHLY COMMENDED recognition for Brand Strategy.
These awards underscore the success of Almghweer’s authentic, culturally resonant, and forward-thinking approach, celebrating a brand identity that speaks directly to the youth it serves.