Peak Alpha
Peak Alpha, a leading financial advisory service in India, had established itself as a National Award winner for Best Wealth Management Company for three consecutive years.
With a strong foothold in India, they sought to expand their reach and gain international recognition.
They needed a rebrand that would capture their core values of honesty, professionalism, and empowerment while breaking away from the conventional, often reserved identity of the financial industry.
Challenge
Peak Alpha’s challenge was to create a brand identity that would embody both strength and adaptability.
The brand needed to reflect Peak Alpha’s stability and expertise while bringing a sense of playfulness and positivity to stand out in a traditionally formal industry.
As Peak Alpha expanded, they wanted a cohesive brand that could sustainably evolve with their growth and reinforce their values on the global stage.
Solution
Punch Design approached the rebrand with a focus on adaptability, developing a playful and visually engaging brand identity that still conveyed professionalism and stability.
The logo, designed from a stylized combination of “P” and “A,” featured a graph-inspired structure with a seven-color bar—a creative nod to the brand’s seven core pillars.
These colours added vibrancy and versatility, representing Peak Alpha’s multifaceted approach to wealth management.
The brand system included adaptable stationery with clever applications of the logo, such as a letterhead that unfolded to reveal the brand mark.
The brand guidelines extended to fonts, color schemes, icons, and real-world application examples, ensuring a sustainable identity that would grow with Peak Alpha.
This cohesive system embodied Peak Alpha’s values and set them apart in the financial advisory industry.
Success
The rebrand successfully elevated the company’s image, positioning it as a dynamic and trustworthy leader in financial services.
The brand’s new identity was well received by clients and industry professionals alike, reflecting Peak Alpha’s values of honesty, professionalism, and empowerment while challenging the conventions of its industry.
This fresh, adaptable brand identity allowed Peak Alpha to expand its reach, achieving greater international recognition and reinforcing its status as a leader in financial advisory services.
Summary
Through its work with Peak Alpha, Punch Design demonstrated the power of creativity in transforming perceptions in the financial industry.
The brand’s vibrant logo, thoughtful stationery, and adaptable visual language provided Peak Alpha with a memorable and versatile identity that resonated on a global scale.
The level of creativity and professionalism of this team is rare. Their impact on the way people perceive our brand now is something unbelievable.
— Priya Sunder
Director, Peak Alpha