Backbone of your business.
In Dubai's competitive healthcare market, Wooridul Spine Center struggled with inconsistent branding, which impacted its credibility and recognition.
Our goal was to create a cohesive brand system that reflects its exceptional expertise.
Now, Wooridul’s green circle has become an iconic symbol of growth and trust, helping it stand out as a leading, reliable provider in spine care.
Challenge
Punch developed a comprehensive 60-page Corporate Identity Guideline for Wooridul Spine Center.
This guide encompassed every brand touchpoint—stationery, signage, and more.
We didn’t stop there; the Brand Communication Guideline we created became the foundation for a unified design approach across all applications, reinforcing a consistent, memorable brand presence.
Solution
At the heart of Wooridul’s new brand system is a simple yet transformative design element: a green circle derived from its logo.
This graphic element became the cornerstone of Wooridul’s identity.
More than just a logo shape, the green circle appeared as a unifying element across every brand interaction—from circular cut folder pockets to custom suggestion boxes.
It’s more than a design choice; it’s a symbol of Wooridul’s approach to care, reliability, and expertise.
Our brand-focused approach amplified Wooridul’s credibility, with the green circle acting as a powerful identifier, visually stitching together every aspect of the brand.
As the graphic’s use grew, so did its recognition—solidifying Wooridul Spine Center’s place in the minds of its customers as a leader in spine care.
Success
This focus on consistency and recognition has driven tangible results. Wooridul Spine Center now stands out with a distinct, recognizable brand image that enhances engagement and builds trust.
Today, the green circle is an iconic symbol of Wooridul’s growth—from its humble beginnings to its position as a giant in healthcare.
Our cohesive brand system helped Wooridul establish itself as not only a specialist but a trusted, go-to provider in a competitive industry.
Summary
For our team at Punch, watching the green circle evolve from a humble logo element to a symbol of expertise and care has been one of the most rewarding parts of the project. This brand foundation continues to serve as the backbone for Wooridul’s future marketing efforts, ensuring every design decision aligns with the brand’s core messaging and values.