Atlantic Fintech
Atlantic Fintech’s mission was clear: bring global attention to the burgeoning financial technology sector in Atlantic Canada and attract investors who could help these companies thrive.
Venn, tasked with gathering the most promising Atlantic Canadian fintech firms, set out to make a lasting impression at the Money 2020 conference in Las Vegas—a major event that attracts over 3,400 companies and tech giants like Google, IBM, Deloitte, and PayPal.
Challenge
The challenge was formidable. How could Atlantic Canada’s emerging fintech firms stand out among thousands of established global players?
Initially, Venn planned to use a brochure to showcase each firm, but we quickly realized that a simple brochure wouldn’t be enough to capture attention in such a competitive setting.
To elevate the presence of Atlantic Canadian companies, we needed a powerful, cohesive brand identity that could make a bold statement in a crowded trade show.
Solution
We developed a brand identity system that encapsulates the unique spirit and opportunity of Atlantic Canada.
At its heart is a lighthouse, a symbol that reflects both Atlantic Canada’s coastal heritage and its role as a guiding light for new opportunities in fintech.
The lighthouse, emblematic of stability, guidance, and security, was reimagined with elements of finance and technology, creating a brand mark that balances tradition with modernity.
This lighthouse-inspired logo served as the foundation for a complete brand experience.
From digital to physical touch points, we created a cohesive suite of applications, including a website, pull-up banners, tent cards, and custom t-shirts.
Each element reinforced the themes of guidance, innovation, and reliability, presenting Atlantic Fintech as a beacon for investors seeking fresh opportunities in a vibrant new market.
Success
To ensure Atlantic Fintech’s message reached far beyond the trade show floor, we launched a three-week digital marketing and social media campaign.
This campaign amplified awareness of Atlantic Canadian fintech on a global scale, attracting interest from investors who might otherwise overlook these emerging companies.
An iconography set, inspired by the lighthouse theme, was also developed to highlight key concepts of technology, finance, and innovation, reinforcing the brand's message at every interaction.
Summary
With a cohesive brand identity and a targeted digital strategy, Atlantic Fintech successfully captured attention and engaged investors at Money 2020.
The lighthouse brand mark, combined with thoughtfully designed applications, positioned Atlantic Canadian fintech firms as credible, innovative players on the global stage.
Through our work with Atlantic Fintech, we demonstrated the power of a unified brand to elevate local firms in a competitive international arena and draw the world’s attention to Atlantic Canada’s fintech potential.