The BrandsThatPunch™ Process
Brand Identity Prism
Advanced framework that defines six key elements of your brand’s identity to create a holistic picture.
BrandsThatPunch™
A seven-steps process to build a powerful brand.
Our signature BrandsThatPunch™ process is designed to bring your dream brand to life.
Unlock the full suite of DIY branding tools through seven easy steps, perfect for entrepreneurs, startups, and brand teams ready to take charge.
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1
Research
2
Insights
3
Brand Expression
4
Brand Core
5
Visual Identity
6
Brand consistency
7
Brand stewardship
The Seven-Step BrandsThatPunch™ Approach

Branding
Branding defines the structure of the brand. Before visuals. Before campaigns. Before execution.It brings order to how the brand is organized and how it shows up. Names make sense. Portfolios are clear. Nothing feels fragmented.
When the foundation is right, everything moves faster.
Not by being louder. By being organised.
STEP 1 — Discover & define
We remove assumptions and get to the truth. Before decisions get made, we need clarity. About the audience. The market. The business reality. This step grounds the brand in insight, not opinion.
STEP 2 — Position with precision
We define the space your brand owns. This is where differentiation happens. Not by being louder, but by being clearer. Positioning becomes the anchor for every choice that follows.
STEP 3 — Turn insight into story
We shape meaning people actually remember. Strategy only works when it translates into experience. This step connects insight to narrative.
STEP 4 — Build the brand core
We define the emotional and strategic center. This is the internal compass. The part of the brand that doesn’t change when channels do.
STEP 5 — Create the visual identity
We turn strategy into a living system. Design follows decisions.
Every visual element has a job.
STEP 6 — Lock in consistency
We make the brand usable, not fragile. A brand only works if teams can apply it correctly. This step ensures clarity scales.
STEP 7 — Steward the brand
We help the brand live beyond launch. Brands don’t end when the files are delivered. They grow through use.
