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03 | Brand Definition & Articulation

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Brand Purpose

Crafting a brand means forging a unique identity aligned with the organization's core values, mission, and ultimate purpose.

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Brand Purpose

Tools

Start with why

The What-How-Why Framework

Resources

Start with why

The What-How-Why Framework

More

PHASE 0  

branding & rebranding

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Rebrand

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Brand Naming

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Brand Architecture

PHASE 1  

Brand Research

PHASE 2  

Brand Insights

PHASE 3  

brand definition

PHASE 4  

brand IDEAS

PHASE 5  

brand Stewardship

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Brand Vision & Mission

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Brand Values

5.
3

Brand Leadership

Branding Book

Employ Brand consistency, Build Customer Trust, maximize your ROI and Drive Sales

Free Download

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