The Brand Toolbox | BrandsThatPunch™
Brand Typography
Brand typography is the selection and use of fonts that express your brand’s personality and enhance its visual identity.
Access a complete suite of tools designed for entrepreneurs, startups, and brand teams, powered by our proprietary BrandsThatPunch™ process — expertly crafted to bring your dream brand to life.
We simplify the what, how, and why of branding with clear, actionable steps, giving you all the tools needed to craft an identity that stands out.
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BRANDING TOOLBOX
BRANDING
Rebrand
Rebranding refreshes your brand’s identity, aligning it with new business goals, market trends, and customer expectations.
Brand Naming
Selecting the perfect brand name is crucial, as it greatly influences your company or product's success in the marketplace.
Brand Architecture
Brand architecture is the strategic framework that organizes your brand’s portfolio, ensuring clarity and cohesiveness across products or services.
RESEARCH
Trend Analysis
Trend analysis identifies emerging patterns in your industry, allowing you to adapt and innovate ahead of competitors.
Competitor Audit
A competitor audit analyzes your competitors to identify opportunities and strengthen your market position.
Target Audience Audit
A target audience audit examines your current audience, ensuring alignment with your brand's offerings and messaging.
Brand Audit
A brand audit evaluates the health of your brand by analyzing its strengths, weaknesses, and market position.
INSIGHTS
Stakeholder Insights
Stakeholder insights gather valuable perspectives from key stakeholders, helping shape a more aligned and effective brand strategy.
Brand SWOT
A Brand SWOT analysis identifies the strengths, weaknesses, opportunities, and threats that impact your brand's performance.
Customer Journey
The customer journey maps out the path a customer takes from awareness to purchase, shaping their experience with your brand.
Story Brand
The StoryBrand Framework helps brands simplify their messaging by focusing on clarity, making it easier to connect with and engage their audience effectively.
EXPRESSION
Brand Purpose
Brand purpose defines the reason your business exists beyond making a profit, focusing on the impact it has on society or its audience.
Brand Positioning
Brand positioning defines the unique space your brand occupies in the market and in the minds of your target audience.
Brand Pyramid
The Brand Pyramid Framework helps brands define their core values and benefits, building a structured path from functional attributes to emotional connections.
Brand Persona
A brand persona is a fictional character that represents your brand's voice, values, and personality to create a relatable, humanized identity.
Brand Identity Prism
The Brand Identity Prism is a framework that defines six key elements of your brand’s identity to create a holistic picture.
CORE
Brand Ideas
Brand ideas are the creative concepts that form the foundation of your brand's identity, driving innovation and growth.
IDENTITY
Logo & Brandmark
Your logo and brandmark are the visual symbols that represent your brand and communicate its essence instantly.
Design Elements
Design elements are the core visual components that shape how your brand is perceived and experienced.
Brand Color
Brand color defines the visual identity of your business, shaping perceptions and emotions through strategic color choices.
Brand Typography
Brand typography is the selection and use of fonts that express your brand’s personality and enhance its visual identity.
Brand Visuals
coming soon
CONSISTENCY
Internal Branding
coming soon
Comm. Guidelines
coming soon
Brand Standards
coming soon
Offline Presence
coming soon
Online Presence
coming soon
STEWARDSHIP
Brand Vision & Mission
Your brand vision and mission define the core purpose of your brand and guide its long-term direction.
Brand Values
Brand values are the fundamental principles that guide your brand’s behavior, culture, and decisions.
Brand Leadership
Brand leadership is about guiding your brand to stand out and be the driving force in your industry by aligning your vision with customer needs and market trends.
Brand Culture Fit
coming soon
Brand Implementation
coming soon